Apple puts targeted ads in your iTunes Radio stream

Apple puts targeted ads in your iTunes Radio stream

For months, Apple has tried to find different ways to solidly monetize iTunes Radio, but it hasn’t been an easy task to accomplish. While the company does offer local-focused content for advertisers to target, it’s not as enticing to them as, say, knowing what type of apps you have installed on your iPhone — information that can easily be tied to an email address or a phone number. To that end, according to Ad Age, Apple’s started to integrate its iAd advertising platform with iTunes Radio, making it possible for advertisers to push out targeted ads on the audio-streaming service.

Now this doesn’t mean advertisers know everything about you, so there’s no need to worry about them having access to private things like your text messages or emails. However, it does mean they’ll know more about users in general, just not who specifically, since the data being shared is set to be anonymous. Either way, that’s not much different than using Google search, having a Facebook account or being a non-paid Spotify listener. What’s interesting here, though, is that this comes hot on the heels of a report that Apple is using a data-sharing perk to get networks to buy into its rumored internet TV service. iAds on your living room? Don’t be surprised.

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