Apple Inc will start to package the subscription music service it bought from Beats into its iOS operating system early next year, the Financial Times reported.
The inclusion of the paid-for Beats service in an iOS software update, which would immediately make it accessible on millions iphones and ipads, could happen as soon as March according to reports, citing people familiar with the situation.
The move will mark the organization’s first major push into subscription music, during a period when downloads from its itunes are in decline, the paper said.
The service, which is to be rebranded under the iTunes brand, will contend with music streaming services like Spotify, Pandora, and Soundcloud.
Google Inc said a week ago that Youtube is launching a long-awaited paid month to month music subscription service called Youtube Music Key.
Apple, which purchased music streaming and audio equipment company Beats in May for $3 billion, did not immediately comment on these changes.